Your Instagram journey starts when you set up your account. Show your followers that you're a human being. While Instagram now supports vertical and horizontal photos, the medium is still very much square. I’ll be honest, the first year we were on Instagram, we didn’t really know what we were doing. My DMs were blowing up, and I responded to each one. Check out their profiles. But like all other work-at-home options, it takes planning, follow-through, and persistence to be successful. Learn how your comment data is processed. Ask questions - sometimes the sillier the better! know your audience and what they respond to. I want to engage more with my followers but I can’t if they’re not looking at my stories. I haven’t listened to it yet, and I’m not sure I’m ready to make the time to do what he suggests :-), but we’ll see. Great information. I have also been using Jarvee, it is a paid program but a safe one to gain subscribers. HUMOUR!! We gave them our email address to get access to their Instagram Influencer Marketing Strategy Guide but found that their newsletters were so informative with the latest tips and tricks for IG that we've stayed on the list (we are not affiliated with them in any way - we just find them helpful. There are lots of ways to share snippets of real life and they don't have to be food related (these work particularly well in Instagram Stories): Don't post and run! Not sure if it's right but it's definitely been helping me grow pretty fast at the moment. Follow this exclusive guide on how you can, being a food blogger, utilize the power of Instagram. They look so cluttery no matter where I put them. You also may discover some inspiration by looking at other accounts and food photos. Instagram 101 For Food Bloggers: Creating a Strategy. How to become a food blogger on Instagram? Engagement on your photos: If a photo does really well make note of what it was about – you might notice a theme. But rather than dwelling on what's not working with Instagram, we took to our FBC Member Facebook group to ask our members what is working for them on Instagram right now. You are subscribing to the FBC Food Lovers Newsletter. This seems to improve the rate at which your photo will get seen, which in turn will result in more engagement. (so did "should pineapple be on pizza? Don’t be afraid to switch things up or experiment! Use fun gifs or share your location if you’re comfortable with that. We didn’t have a focus, our posting was all over the map and we broke what we have since come to recognize as our number one rule, far too many times. You could write about food, home decor, family, … I am a food blogger just starting off and have been trying to engage with my followers and gain more views. How to become a food blogger on Instagram. Get everything you need for a delicious week in your inbox! There were lots of tips on using hashtags: Another great tip we just learned for hashtags is that by clicking on your followers in your profile, you can not only see the people you follow but you can toggle to see the hashtags you follow. These filters are good to make a bright, clean, white Instagram feed. Did I use hashtags or put it out there with no help? Use appropriate hashtags. Let people see who you are! by Jesse Szewczyk. you can follow hashtags now - this is a great way for people to find you right in their feed!!) The very first step before you even begin posting is to strategise what your profile and platform will look like. 1. People want to find you relatable. Top 15 Food Bloggers 1. But give yourself a framework to work in! Here are some basic food styling tips that you can use to take your Instagram or Blog food photography to the next level...instantly! Facebook, Instagram, and/or Pinterest, being the most visually-oriented platforms, are a typical choice for food bloggers. make sure your hashtags are in the original caption, make sure that if your post is sponsored that #ad or #sponsored appears as the first hashtag (or even appears, video in feeds is working well right now and seems to encourage new followers, posting multiple times a day seems to help with growth (2-3x a day was the recommended amount), others with more established accounts found they could get away with fewer posts as long as the quality of the post was high and they practiced genuine engagement with their followers. She also works with other food bloggers to promote their posts; in exchange, they’ll promote hers. It’s okay. If you want to critique other’s work then you need to go out and eat. This was some great tips. Learn how to set up your account, tricks and tips for making posts, how to increase followers on Instagram and almost everything you need to be a successful food blogger. Learn how your comment data is processed. All you need is to follow good old fashioned (!) People like the more casual vibe and the behind the scenes, real life snippets that influencers share in these snappy videos and images. Following other foodie accounts on Instagram is a great way to explore and gain foodie friends online. While this may not be the best solution for everyone, you may find that if you’re working hard to create a standout brand for your blog, that it’s better to have a separate instagram account for it and focus on photos that have direct relevance to what you blog about. Look forward to the next instalments! The age old "raisins in butter tarts - yay or nay?" Social media evolves quickly and you need to keep tinkering and adjusting. Don’t Be Afraid to Explore Collaborations with other food bloggers and influencers If you want to gain exposure in your niche, the best thing to do would be to collaborate with others in your industry. Food blogs are popular and can be easy to monetize. As another member mentioned, it doesn't have to be super personal. If you have an Instagram business account and more than 10k followers, you should be able to post links in your Insastories that can drive traffic back to your site (the Swipe Up arrow will appear at the bottom of the story when activated but people will not be able to comment on stories that have a link). Other bloggers are using the Highlight function to create portfolios of their work. You can now highlight instagram stories for longer than 24 hours on your profile page. Melanie McDonald of A Virtual Vegan shared this with the group: My Instagram has always grown frustratingly slowly compared to my other social media, then about 6 months ago I started making stories every single day. She has amassed 1.6 million followers and takes everyone’s favorite meals and turns them into healthy, guilt free options to enjoy. Responding to the people who comment there (who may be some of your biggest fans) is where you can get some of your best engagement! Before we start we’d like to note that FBC has never, to our knowledge, been featured on any large media lists as an account to follow. Are they other food bloggers? Have patience. Instagram has become a challenging platform for a lot of food bloggers in recent months with algorithm changes, figuring out Instagram Stories, new features that only roll out to small groups and the disparity between business accounts and personal accounts. social media rules. I receive questions about the subject fairly often, so I sat down to compile my best tips for food bloggers and ended up with an even twenty. Interacting with comments as quickly as possible was my greatest takeaway from your post! Hi Tisha https://www.wpbeginner.com/start-a-wordpress-blog/food-blog-recipes Some awesome tips. If you do sponsored content, you can also offer a highlight of any Instastories you do for your client as an added value. Thanks for sharing! We'll be covering topics like hashtags, improving your photos, engaging with other instagrammers and brands, defining your content, how to leverage your account to benefit your food blog and create other opportunities for yourself. One key question to ask your self at this point is if it would be in your best interest to have two accounts – one for your blog and one for yourself. Try posting your next few photos at the same time of day and see if they do equally well. 3. Wow! Very simple – start by engaging with a ton of other people in your niche! There are some really great tips here – thank you (although, I still have to get on the ‘get myself in front of the camera’ train). Your email address will not be published. Highlights is a new feature and it's early days yet for coming up with creative ways to make it work for you - check out what other bloggers are doing with theirs! Comment consistently on posts of Instagrammers you admire and try to strike up a relationship with them - be genuine in your comments. Gonna use them for sure. People want to know how everyone voted! Post pictures of junk food. Share your pets being cute, naughty or sleeping. I started my food-centered ig today and am so glad I stumlbled across this post early on in my process. ☺️. People love people who can poke fun at themselves. The cake and photo were terrible, but got a ton of engagement. If you want to create your own recipes and instigate a lifestyle type following then you need to shop, prepare, photograph and detail your recipes. Managing Your Food Photography Client Expectations, SUBSCRIBE TO GET YOUR FREE SPICE BOX EBOOK. Nine months later, we had nearly 5900 followers. (actual poll I made)... More recently I just posted two Stories that are now Stories highlights which are like short little cake decorating tutorials shot on iPhone. Here's some ideas: But, as one member pointed out, make sure you share the poll results! I hate posting pics of myself but receive so much engagement on those posts! Love that you guys are doing this series. This was mentioned multiple times so it's worth noting! I make sure to engage a few times a day with new people. Baby steps. Grow your instagram organically and use it to drive traffic to your blog. Find your blogger personality The most important step is to identify what your personal brand is — and you do this by understanding yourself and … ok we gotta say it... puppies. Try to respond to comments, particularly on feed images, within the first 1o minutes and then the first hour of posting the photo. ❤️ One I would like to add is to post more pics of yourself to your feed. You are subscribing to the FBC Food Lovers Newsletter. FBC members are seeing engagement as a result of this. How exactly food bloggers make a living has long felt like a mystery, but thanks to the Ostroms we can see precisely how they function as a business. Use Branded Hashtags. 1. I love Stories because I can keep my feed "clean" and pretty (I'm anal about this, ha) but share who I am in good old Stories...I've done a few polls and yes, people LOVE them even if it's "do you like this turd brown colour?" I’ve heard people are getting great results by following his strategy. I have some points to ponder. The 30 Best Instagram Food Accounts You Should Be Following. We don’t use the platform specifically to drive traffic to the FBC site (but we do try to make it as easy as possible for people to check out a post if it piques their interest). 2. Silly polls work the best. I try to post on my Instastories at least once a day but out of my 280 followers, only like 5 look at them! Are they moms looking for family friendly recipes? I have found that following the #nationalfooddays gets quite a bit of traffic, especially if I can link back to a #ontheblog or #comingsoon post. If, like Lyndsay mentioned above, you've got a great tutorial or a story that's getting lots of engagement, highlight it so that new people can view it when they click your profile. Instastories are definitely on the rise and users are engaging with them! For example, if your blog focuses on restaurants, maybe your main account should just focus on your dining out activities and consider creating a separate, personal IG account where you post photos of your camping trips and your pets. Sometimes I'll just post a funny story in the caption and then be like, oh btw, here's a new cake too. So, you want to know how to be successful on Instagram? the weather - be it beautiful or miserable. Hey Jason, great question and we’ll be getting into that more in a future post but, briefly, I think that one of the keys with Instagram is realizing that by creating a focused IG account you are actually creating a microblog in itself with it’s own audience. This site uses Akismet to reduce spam. If you only focus on one thing on this list, focus on photography. Really appreciating. But if there's one big item to take away from all of these tips and tricks we collected from members, it's that genuine, immediate and frequent engagement is a big key to getting others to engage with you which, in turn, will get your photos in more feeds. Like all social platforms, Instagram is constantly evolving. This approach lets you become a Chip and Joanna Gaines style of blogger. This is another great way to find new hashtags to use that fit your niche! Define your niche. At least that’s what we’ve noticed is working for us! We've certainly noticed that posting stories consistently and frequently does result in more views for us! eval(ez_write_tag([[300,250],'foodbloggersofcanada_com-box-4','ezslot_5',117,'0','0']));I know it sounds very analytical but, you can't create a strategy without starting to gather information about what's working and what's not. In that section, Instagram will also share popular, related hashtags that you might like based on your account activity. Poll Pro Tip: You can see who voted for what in your polls by going to the bottom left of the story of the poll. We got some really solid tips and suggestions so we thought we'd compile them in one spot for everyone to benefit from! Do you get more engagement when you hashtag? Pick a color theme and style for all of your photos. @skinnytaste 1.6M followers; Food blogger and author Gina Homolka has taken the Instagram food community by storm. While there are over 800 million monthly active accounts, being an Instagram success story is still possible. Use natural lighting and do not “over-filter.”. Background: Don’t want a white background? Don't be afraid to get real with your followers. As food bloggers we often allow the food to steal the spotlight but people like to see the person behind the account as well. Do I follow new people? Click on the number of views along with the profile pics of your followers. I don't know that I'm *great* at Instagram, but I find the posts with the odd comments or silly stories do best. Instagram 101 For Food Bloggers: Creating a Strategy, SUBSCRIBE TO GET YOUR FREE SPICE BOX EBOOK. Just make sure the background is the same in almost all of your photos. If I visited a restaurant or did something with a brand did I tag them in the photo or fill in the location info? I hate posting pics of myself but receive so much engagement on those posts! Required fields are marked *. Any tips on how to get more views on the stories? Before adding hashtags to your posts, you should check the usage of those hashtags. This is especially important now that users can follow hashtags in their feed (yes! The same with tagging a brand or publication - these might help you get noticed or regrammed. These are great tips! Be authentic. 5. The hashtags drive me crazy! Today, we have a guest post from our student Rachel at The College Nutritionist about how to become a successful Instagram blogger. foodloverheaven1. Look at your audience. Once you’ve started taking note of all these bits of information you’ve gathered, you can start to develop a strategy. After being successful food bloggers for over 5 years, here we are sharing the most useful tips on How To Be A Successful Food Blogger. Do I interact with hashtags? consider targeting #nationalrandomfoodday (insert your food day of choice for "random") for additional engagement, don't always post sponsored content - mix it up. Long live the square! While we will be publishing more in depth future posts on each of these pieces, start paying attention to all these factors and see if you notice different levels of engagement or more new followers after you post certain photos or use certain hashtags. Keep your actual image feed clean and curated if that works for you and then let loose with real life in Instagram Stories. They make money mostly from ads and sponsored content, but have other avenues for revenue from Amazon partnerships and their e-book. There was consensus that not only does real life resonate with followers and encourage engagement but, it was also what most of our members enjoyed seeing from other bloggers too. 4. If you use a large batch of hashtags it can be hard to determine which ones are getting you traffic so start trying out one at a time and seeing how images do and if a particular hashtag is worth using. They'll be much more tolerant of sponsored content if you throw in non-sponsored content too. 1. Respond to comments and likes – pay attention to people who like or comment that don’t follow and engage with them – does that convert them into followers? Post, like, a lot. 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